期刊名称：Revista Transilvană de Ştiinţe Administrative
印刷版ISSN：1454-1378
出版年度：2009
卷号：25E
出版社：Babes Bolyai University
摘要：In order to be realistic, a strategy must be scientifically based. This requires the consideration of two main factors: strategy premises and modalities of strategy substantiation. The main premises of a strategic model are: to consider the life cycle phase of the organization, to consider the stakeholders, to assure the continuation of the strategic model elaboration and implementation, systemic approach of strategy elaboration and implementation, economic activities internationalization, international managerial knowhow transfer. The following can be mentioned as modalities of strategy substantiation: diagnosis studies, forecast studies, market studies.
