期刊名称：Revista Transilvană de Ştiinţe Administrative
印刷版ISSN：1454-1378
出版年度：2009
卷号：27E
出版社：Babes Bolyai University
摘要：The goal of this study consist of identifying and testing in operational terms the concept of city image in the decision-making processes, both as far as the urban planning and the future policies of local and regional development are concerned or in the management of public spaces. It is well-known the fact that the simple series of statistical data and the models based upon them do not sketch out a complete image regarding the urban reality, the perception of habitants at a micro-scale level about habituation conditions, illustrated by the city image, presenting itself as a barometer of the dysfunctionalities encountered in the city. Thus, the practical implications of this concept based on a new vision in the philosophy of the management of urban spaces are likely to be interesting enough. Using this tool in the policies and in the activity of public administration, in urbanism etc., complementarily to statistical analyses, should accompany any type of local development policy in order to enhance life quality and to transmit a certain life style, well appreciated by the residents which should bestow the city distinctiveness and a particular status in the regional and national hierarchy. The conceptual scheme of this study is based on three elements: theory (what does the city image represent?), method (how could we map at a micro-scale level?), case study (which are the results and the tests of the applicability in the city of Ploieşti).
