From January 2008 until the date Ciudad Juarez, Chihuahua, Mexico, has been immersed in the "War on Drugs Trafficking". Fact that has stood the worst crisis of public insecurity in local history, in the midst of social chaos, there has been an interesting phenomenon: Discourse as a tool of power used between the actors mixed up in the subject. The speech- shaped "Narcobanners". Deployed and the use of information technologies have served as a justification for actions, solution cry and claim requirements. Given this scenario, this proposal is to try the critical discourse analysis used by actors in the midst of bloody battle against drug trafficking and criminal gangs interfere.