The present study deals with new ways of cultural production supported by new ways of interaction, from the point of the dialogic theory. These new considerations include new symbolic tools which are necessary to solve cultural issues. At the same time, in the social level there are new challenges: digital gap is a redefinition of cultural identities but at the same time it creates new inequalities. The key concept in this article is "digital intersubjectivity", and this is developed from the processes which regulate this new society.