This article is intended, to put the thought in the context of humanistic studies, the role of technology and particularly of digital media, the way in how they define the man and his development in social reality. It is part of research that explains the communication phenomena that occur in digital media, which operate with a different logic of media communication processes already known and widely studied. It presents the background work, the application of the methodology through innovative research techniques such as the census-mail and online interview. Likewise provides the main findings and conclusions.