This discussion proposes the analysis of social corporate reality that brands offer to the international society with the aim to get a positive image that manages to seduce the consumer of its products and / or services. This reality appears simultaneously like alternative and complementary to the social global context, because on the one hand, demonstrates like different and attractive, but on the other hand, forms a part of the construction of the social general reality. In the analytical development of this offer will be considered the specific case of Coca Cola, for being this brand an example to follow in the social field of the corporations with spirit of profit.