This article aims to raise awareness of university teaching can not work outside the major role played by the media as teaching resources that belong to everyday life and to enrich the work of teachers who should not be constrained to the simple role of discourse. The importance of this article lies in providing interesting proposals to intervene in the classroom through some useful activities for learning not only the contents themselves of university studies but also for the subsequent task of teaching through the use of press, radio, television and advertising analysis as a fundamental and revitalizing of the media.