The main directions of safety formation in communication strategies are connected with their adaptation to the conditions of social and psychological variability. Building up a communicative strategy is a versatile process, in which it is necessary to consider a wide spectrum of social and psychological parameters, especially topical in the modern period of social development. Forms of social interactions in schematic formats of contemporary social and economic revolution are reduced, social and functional potentials are depleted, mass society is further differentiating, the pace of historic changes is growing, all this determines the necessity to prepare changes in personality structures to the dynamics of social and psychological fluidity.