摘要：The aim of the study was to identify consumers’ perceptions of energy-efficient lighting in relation to their socio-demographic characteristics and the relationship of these perceptions to their behaviors of environmental lighting. A carefully designed questionnaire was sent to 2,000 randomly selected addresses in the Meridian Township area in Michigan. In total, 326 respondents returned a completed questionnaire, a response rate of 16.3%. The questionnaire included three types of measures: energy-efficient lighting perceptions in general, perceptions of compact fluorescent lamps, and environmental lighting behaviors. Environmental lighting behaviors were measured in energy-efficient lighting usage behaviors and habitual behaviors. The results indicate that there was a significant relationship between consumers’ environmental lighting behaviors and lighting perceptions. The consumers who had more positive perceptions towards energy-efficient lighting were more likely to demonstrate the environmental lighting behaviors. The study also revealed some significant differences in consumers’ lighting perceptions and behaviors in relation to socio-demographic characteristics. The findings of the study suggest that policy makers and lighting markets should implement new methods of promoting energy-efficient lighting more effectively and prevent generating further lighting misconceptions.
