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  • 标题:Determinants of Consumer Intention to Pirate Digital Products
  • 本地全文:下载
  • 作者:Budi Setiawan ; Fandy Tjiptono
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2013
  • 卷号:5
  • 期号:3
  • 页码:48
  • DOI:10.5539/ijms.v5n3p48
  • 出版社:Canadian Center of Science and Education
  • 摘要:Digital products, such as software, music, videos, books, and pictures, are vulnerable to digital piracy. The losses
    caused by pirated digital products have been increasing over years in Indonesia. Long histories of intellectual
    property rights protection are unable to suppress the piracy behavior. Several studies have been conducted to
    examine factors affecting consumer intention to pirate digital products. However, a systematic study on
    consumer intention to commit digital piracy in Indonesia is still limited. The present study aims to address the
    under-research issue.
    The current study is a modified replication of Yoon’s (2011) research. Self-administered questionnaires were
    distributed to 218 students at several universities in Daerah Istimewa Yogyakarta (DIY), Indonesia. Ten research
    hypotheses were tested using multiple regression analyses. The results indicate that three of the ten hypotheses
    were not supported, while one hypothesis could not be examined due to its failure to pass a reliability test.
    Attitude towards digital piracy positively affects consumer intention to commit digital piracy, while moral
    obligation is a negative predictor of the dependent variable. Subjective norms and perceived behavioral control
    were found to have insignificant impacts on intention to pirate digital products.
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