期刊名称：Transylvanian Review of Administrative Sciences
印刷版ISSN：1842-2845
出版年度：2011
卷号：34
页码：201-216
出版社：Babes Bolyai University
摘要：The communication processes public administration is involved in (as part of communication relations) should always accompany administrative action in its efforts to achieve its mission and objectives, namely the public needs. The framework of the deployment of local authorities’ communication activities has several features, one of them being the definition and description of communication methods (with the public, but also with the media) in the legislation. Sometimes, even though defined by law, communication methods are not used by public administration, thus public authorities minimize the fact that those who receive information from the administration represent at the same time sources of information for the administration. Mass media has a very important role in public communication. Depending on how the message is received, the effects of communication will be different. They consist in the emergence of actions, attitudes, behaviors or mentalities that manifest among the public, being partially measurable and having a longterm (positive or negative) impact on the receptors.
关键词：communication; public authority;mass-media; public agenda; methods of communication.
