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文章基本信息

  • 标题:Consumer Spending and Customer Satisfaction: Untying the Knot
  • 本地全文:下载
  • 作者:Peter Sephton
  • 期刊名称:Economics Research International
  • 印刷版ISSN:2090-2123
  • 电子版ISSN:2090-2131
  • 出版年度:2012
  • 卷号:2012
  • DOI:10.1155/2012/534209
  • 出版社:Hindawi Publishing Corporation
  • 摘要:The recession of 2007–2009 has led to renewed interest in forecasting discretionary consumer spending and whether marketing variables contain predictive content. Using the ACSI customer satisfaction index and both linear and nonlinear methods, this note suggests the index fails to enhance our understanding of the temporal evolution of discretionary spending.
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