摘要:‘Innovate or perish’. Universities in this age have evolved far beyond the traditional settings where university was an institution for disseminating knowledge, but today university has been running the role of country’s innovation excellence where it has become a place for disseminating and producing knowledge as well as commercializing their research output which contributed largely to the country’s economic development. Thus this paper highlight the development of research university system in Malaysia which is still at infancy stage compared to RU in the United States and United Kingdom and analyse it’s policy and management procedure so that it can become a direction to other countries which are trying to develop their research and innovation strategies.