文章基本信息

标题：Research on Influence Factors of Brand Added Value Based on Method of IAHP and DEA
本地全文：下载
作者：Zhihui Han ; Junhai Ma
期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2013
卷号：5
期号：05
页码：583-587
出版社：MAXWELL Science Publication
摘要：Based on the research of scholars both at home and abroad, this study studies brand added value by using IAHP and DEA and gets some influence factors and its weight. Actual date of HiSense group has been analyzed by using DEA, we analyze its developing efficiency in recent 10 years. The conclusion can improve its brand construction, improve its market competitiveness and influence and has important theoretical and realistic significance.
关键词：Brand added value; DEA; IAHP; influence factor; ; ;