摘要:Developing new software products brings into equation a lot of challenges because a software product is characterized by invisibility, flexibility and complexity per unit effort. To set up a reliable business plan in new software product development, an accurate evaluation of product market utility, of the expected quality and of the necessary budget to support ap-propriately the development process is required. Because software products are “invisible” during the analysis, design and implementation phases, innovative approaches are required to handle properly both product and related-budget formulation. This paper describes a novel methodology for software product innovation, planning and control, capable to manage at superior levels the development process of complex software products. The exemplification on a software application for quality cost management is afterwards presented.