摘要：This paper compares three theories of the firm used to interpret firms’ corporate so-cial strategies in order to derive new insights and questions in this research area. Firms can strategically allocate resources in order to achieve both long-term social objectives and com-petitive advantages. Individuals’ values also interact and interfere with the means used to at-tain the company’s goals. Each company has its own stock of measurable resources, pool of people characterized by diversity – however the factor which adds value to a company is the knowledge. Is there a perfect mix of the three above items which can expand the firm’s value and the social welfare?
关键词：corporate social responsibility; corporate social strategy; competitive advantage; knowledge.
