摘要：This paper examines Croatian rural tourism in terms of its natural and social developmental characteristics. The main objective of this research is to recognize Croatian rural tourism development specifics. In relation with this objective the hypothesis is set which states that Croatia has the natural and social attractiveness which enables it to develop a special, interesting, acceptable, competitive and sustainable rural tourism product. Research in this paper is based on secondary sources and the analysis of various approaches to rural tourism and views on it by domestic and foreign authors. The paper has examined and explained the assumption that it is possible to develop rural tourism in Croatia as well as the intensity of this development.
