期刊名称:Zagreb International Review of Economics and Business
印刷版ISSN:1331-5609
出版年度:2004
卷号:SCI
期号:1
页码:141-148
出版社:Ekonomski fakultet Sveučilišta u Zagrebu
摘要:Traditionally, services have been characterised as low tech and high face-to-face contacts. Today, information technology offers many opportunities for service providers. Thus, Intemet presents new way for production, communication and distribution of services. In terms of distribution, for many traditional services (e.g. banking, insurance, travel, retail, etc.) lntemet encourages disintermediation to certain extent, since it enables direct, two-way-communication withouh the need of going to the service outlet. But, this also means that customers must be motivated, willing and capable of using the Internet in their buying decisions and processes. In Croatia, Intemet is relatively recent innovation available to consumers for household use.
关键词:services; Intemet; Internet and service delivery