首页    期刊浏览 2025年02月20日 星期四
登录注册

文章基本信息

  • 标题:Dancing with the Giant: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies
  • 本地全文:下载
  • 作者:Alan Kelly
  • 期刊名称:International Journal of Communication
  • 印刷版ISSN:1932-8036
  • 出版年度:2013
  • 卷号:7
  • 出版社:USC Annenberg Center
  • 摘要:This feature article describes The Playmaker Influence Decision System, a patented table and ontology of 24 irreducibly unique stratagems, likened by its architect and the author, Alan Kelly, to exhaustive frameworks in chemistry, biology, and music. The system, which allows users to definitively decode, define, and anticipate the plans and programs of communication and influence professionals, is detailed through accounts of the author’s encounters with Dr. James E. Grunig, the communication scholar and principal author of The Excellence Theory among other seminal works. Included with this article is a video series featuring a moderated debate between Kelly and Grunig.p
国家哲学社会科学文献中心版权所有