期刊名称：Communicating astronomy with the public journal
印刷版ISSN：1996-5621
电子版ISSN：1996-563X
出版年度：2012
期号：12
页码：9-12
出版社：International Astronomical Union
摘要：There are many reasons why communicating science with the public is a good idea. There are also many views on how this is best done. This article will not focus directly on these questions, but rather on: how do we know that we are reaching our target audiences, how do we know whether our output is well received — in short, how do we know what works?.
