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  • 标题:Creative Through in Real - World Innovation
  • 本地全文:下载
  • 作者:S. Hunter ; T. Friedrich ; K. Badell
  • 期刊名称:Serbian Journal of Management
  • 印刷版ISSN:1452-4864
  • 出版年度:2006
  • 卷号:1
  • 期号:1
  • 页码:29-39
  • 出版社:University in Belgrade
  • 摘要:Innovation, the implementation of new, original, useful ideas is viewed by many as the key to sustaining a competitive advantage (e.g., Dess & Pickens, 2000; Kuczmarski, 2003; Mumford & Hunter, 2005). By introducing new products and processes first - ahead of competitors - organizations are able to carve a substantial marketplace niche, oftentimes solidifying their role in a current business environment best characterized as turbulent, dynamic and rapidly changing. Moreover, organizational innovation provides companies with the tools to exist at the cusp of environmental shifts, allowing them to both stay ahead of and simultaneously shape the direction of business itself (Taggar, Sulsky, & MacDonald, in press).
  • 关键词:Inovation; Creative thought
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