摘要：The 'value' concept that is a suitable notion for investigation of social and individual development processes is viewed as an important factor of economic, technological, cultural, and political theories and interpretations relevant to the countries experiencing rapid development and changes. Values, criteria of individuals' ideas and behaviors are indispensable parts of social integration and accepted as the basic factors of human behavior. Values in this sense display preferences between totality of beliefs and life style of entrepreneurs who employ criteria to evaluate the events, things, and persons as being good or bad, or their behaviors as decent or not. For this reason values affect the organizational structure and strategies by forming entrepreneur's decisions and behaviors. The degree of cooperation of an entrepreneur, his/her interpretation of information, vision, relationships with other individuals, understanding the success, degree of acceptance or rejection of objectives, organizational responsibility, work adaptability, decision making process, group behavior, communication, leadership ability, level of clash, and like strategy and behavioral patterns take some specific shape depending upon the values possessed by him/her. The best way to understand and analyze a person is to look at his/her values. Values are considered by many researchers as the fundamental belief making people to act. Therefore, value leads person's actions and behaviors. In other words, what and how someone does anything are determined by the values they have. The value concept effects entrepreneurs' entrepreneurial success in their business decisions. Because, personal value system effects the entrepreneurs' understanding the events, solving the problems they face, decision making, personal relations, cognition of success, and administrative performance. In this study that emphasizes entrepreneurship and personal features of entrepreneurs, definition and importance of entrepreneurship and the factors affecting it are briefly discussed; then the data obtained from questionnaire forms on entrepreneurial features of Anatolian entrepreneurs in terms of their values are statistically evaluated.
关键词：Entrepreneurship; Values; Schwartz Value Inventory (SVI)
