摘要：The new era marketing activities require blending of conventional and modern methods. Today’s scenario of marketing convergence has been largely due to Internet and related technologies. The Internet revolution has led to overall integration of electronic-marketing and conventional marketing endeavours to create the best methods. This integration is a significant base for E-marketing. The service companies in India have adopted various E-marketing techniques like- pop-up and banner advertisements. Pop-up advertisements are seen with high-traffic websites. When the user clicks on pop-up, separate webpage is opened. Banner advertisements are seen in the form of a rectangular banner placed on such websites. When the user clicks on such banner, he is navigated to a separate window. Banner and pop-up advertisements contain attractive audio-visual graphics and animations. This research paper is an attempt to study the effectiveness of pop-up and banner advertisements among young executives in India. The findings give critical insights for service companies in India. The study has wide implications in particular.
关键词：E-marketing; pop-up advertisements; banner advertisements; young executives; response;effectiveness
