摘要：Digital text formats that allow a close interaction between writing and video represent new possibilities and challenges for the communication of educational content. What are the premises for functional and appropriate communication through web-based, multimedial text formats?This article explores the digital writing-video format from a structural, theoretical perspective. To begin with, the two media’s respective characteristics are discussed and compared as carriers of complex signs. Thereafter, the focus is upon how writing and video elements can be accommodated to web media. Finally, the article discusses the conditions for optimal co-ordination and interaction between the two media types within the framework of an integrated design. A design example is presented
关键词：Educational screen texts; multimedia; multimodality; text theory; web-design
