出版社：Richards College of Business, University of West Georgia
摘要：Writing skills are essential for workplace success. In this article thematic analysis was used to describe the perceived writing skills learned by 19 undergraduate students taking a “Writing Across the Curriculum” marketing research course. The questions asked students in a small-sized class about the writing skills they acquired in this course that focused on sections of the marketing research report, global skills of learning an approach to writing, and the usefulness of writing skills learned for a future job. More than half of the students were unfamiliar with writing skills necessary to write a research paper, and 74 percent reported learning data organization and interpretation skills in the course. Overall, most reported benefiting from this course and believed that the skills they learned are relevant to possible future jobs.
