摘要:The increasing of complexity and the increasing of the business environment variability in general and of the international business environment in particular, were key issues of awareness of strategic problematic of the international competitiveness of firms and of intensifying efforts to resolve the many and various aspects of it. This paper is addressed to all those interested in interesting and important issues of competitiveness in general and international competitiveness in particular. This paper is added to the bibliography devoted to the field and aims to meet the information, assimilation and promotion requirements from the triad perspective: competition - competitiveness - competitive advantage and to undertake a systematic research and some pragmatic guidelines for addressing analysis of the competitive environment in which firms operates.