摘要：Nowadays, tourism is a dynamic industry that implies continued challenges for the companies in the field. As the tourist experience evolves, technology develops, and the quality of life rises, tourists have more and more sophisticated and complex tastes and needs for tourism products. These new tastes are going to transform themselves in a real trend in the following years. Because of this, tourism products require deep innovation, especially since the competitive focus will be on quality, customer care, and comfort, all of these combined with the uniqueness of the tourism product. A real product innovation requires a change in the companies’ policies, as well as in their corresponding strategies. This change would impact the managerial engagement in trans-national strategies, I.T. skill development and the procedures sustaining transnational operations, such as: knowledge and information transfers and awareness of national socio-economical competitiveness policies.
关键词：innovation; changes; tourism products; product and process;innovation.
