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  • 标题:THE "TOURIST IN ROMANIA" CAMPAIGN - METHODS OF CALCULATION AND ALLOCATION OF ADVERTISING BUDGETS
  • 本地全文:下载
  • 作者:Mihai Papuc
  • 期刊名称:Romanian Economic and Business Review
  • 印刷版ISSN:1842-2497
  • 出版年度:2010
  • 卷号:5
  • 期号:2
  • 出版社:Universitatea Romano-Americana
  • 摘要:The present study proposes the submission of two techniques in promoting Romanian tourism destinations: tourism advertising via television and outdoor tourism advertising, as well as the procedures for the calculation and allotment of advertising budgets.
  • 关键词:tourism advertising; out-door advertising; target; rating; Target;Rating Points.
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