摘要：The authors are highlighting in this paper the fact that the exhibition was and remains the ideal place for the contact with customers, because this is the main objective of participating in a fair/ exhibition/salon. The exhibition is not only the environment where the players from a market choose to see each other the promoted offers, but the more important thing for exhibitors is that during a fair, the active buyers and other persons with decision making power on the market are used to be present. To become more effective, the participation in fairs/salons and international exhibitions of tourism exceeds the function of information.
