期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2011
卷号：2
期号：2
出版社：Instituto Politécnico de Leiria
摘要：The semiotic science and the relation between signs, reality and meanings can be applied to the tourism research. The signs of the reality of the destination are potentially able to be consumed not only at the destination but well before tourists travel. The originality of this research lies in the understanding that the competitiveness of the destinations should be managed with a holistic view that doesn’t neglect the importance of the consumption of signs. The semiotic science provides a theoretical frame that, when applied to the research in tourism, allows innovative perspectives that may enhance the management practices
