期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2011
卷号：2
期号：2
出版社：Instituto Politécnico de Leiria
摘要：Nowadays, the entertainment industry has a considerable importance as a component of leisure and rest time of the population. This is why the different sectors of this industry (Culture, Sport and Tourism) are seeking to design and offer new products to meet the needs and demands of a discerning and informed consumer, aware of its rights and purchase options. Cultural industry is the whole of companies and institutions whose main activity is the production of culture in a massified way. Among the means of cultural production, television, radio, cinema and newspapers stand out. Currently, audiovisual products are obtaining outstanding figures of consumption. Because of this, other sectors of the entertainment industry, such as tourism, are seeking synergies with fiction series. There is a high demand for audiovisual products, which are an excellent opportunity for the spreading and positioning of destinations and tourism businesses. There are numerous examples of fiction series, current ones as well as from the end of last century which have caused a significant increase in the number of tourists visiting their shooting locations after their broadcast. Audiovisual series have become promotional instruments of tourist images of multiple destinations and they have influenced strategic planning for tourism stakeholders (public and private). Therefore, the entertainment industry, especially fiction series as a strategic element, is analyzed in this article.
关键词：cultural industry; fiction series; tourism; movie tourism
