期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2011
卷号：2
期号：3
出版社：Instituto Politécnico de Leiria
摘要：This study examines the dimensional structure of the brand loyalty construct in the hotel industry context. Following recent developments in loyalty studies, brand loyalty is proposed as a three-dimensional construct consisting of attitudinal loyalty, conative loyalty and behavioural loyalty. In addition to directly affecting behavioural loyalty, attitudinal loyalty influences behavioural loyalty indirectly through conative loyalty. This conceptualisation is supported by the statistical analysis and provides an improvement of the brand loyalty construct compared to the existing conceptualisations, such as four-stage, three-stage, and twostage brand loyalty models. This study provides an important contribution to extend an understanding of the complex structure of brand loyalty, especially in a hotel industry context
关键词：Attitudinal loyalty; conative loyalty; behavioural loyalty; brand loyalty; hotel industry
