文章基本信息

标题：Visitors to the city of Évora: who are they?
本地全文：下载
作者：Noémi Marujo ; Jaime Manuel Serra ; Maria do Rosário Borges 等
期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2012
卷号：3
期号：2
页码：91-108
出版社：Instituto Politécnico de Leiria
摘要：Nowadays, driven by multiple factors, tourist demand presents patterned behaviour which is subdivided into several typologies according to destination, product consumed 􀁄􀁑􀁇􀀃􀁙􀁌􀁖􀁌􀁗􀁒􀁕􀀃􀁓􀁕􀁒􀃀􀁏􀁈􀀃􀁉􀁈􀁄􀁗􀁘􀁕􀁈􀁖􀀑􀀃􀀬􀁑􀀃􀁗􀁋􀁈􀀃􀁆􀁄􀁖􀁈􀀃􀁒􀁉 􀀃􀁆􀁘􀁏􀁗􀁘􀁕􀁄􀁏􀀃􀁗􀁒􀁘􀁕􀁌􀁖􀁐􀀏􀀃a good example is that of historic 􀄐􀅝􀆟􀄞􀆐􀍕􀀃􀇁􀅚􀅝􀄐􀅚􀀃􀅚􀄂􀇀􀄞􀀃􀆚􀅚􀄞􀅝􀆌􀀃􀅽􀇁􀅶􀀃􀄐􀆵􀅯􀆚􀆵􀆌􀄂􀅯􀀃􀅝􀄚􀄞􀅶􀆟􀆚􀇇􀀃􀄂􀅶􀄚􀀃􀅚􀄞􀆌􀅝􀆚􀄂􀅐􀄞􀍕􀀃􀄂􀅶􀄚􀀃􀄐􀅽􀅵􀆉􀄞􀆚􀄞􀀃􀆚􀅽􀀃􀅵􀄂􀅬􀄞􀀃􀆚􀅚􀄞􀅵􀆐􀄞􀅯􀇀􀄞􀆐􀀃􀄚􀅝􀄫􀄞􀆌-‐ 􀄞􀅶􀆚􀀃􀁉􀁕􀁒􀁐􀀃􀁒􀁑􀁈􀀃􀁄􀁑􀁒􀁗􀁋􀁈􀁕􀀃􀁗􀁋􀁕􀁒􀁘􀁊􀁋􀀃􀁐􀁄􀁑􀁜􀀃􀁐􀁄􀁕􀁎􀁈􀁗􀁌􀁑􀁊􀀃􀁖􀁗􀁕􀁄􀁗􀁈􀁊􀁌􀁈􀁖􀀑􀀃􀀷􀁋􀁌􀁖􀀃􀁖􀁗􀁘􀁇􀁜􀀃􀁓􀁕􀁈􀁖􀁈􀁑􀁗􀁖􀀃􀁗􀁋􀁈􀀃􀁓􀁕􀁒􀃀􀁏􀁈􀀃􀁒􀁉 􀀃 visitors to the World Heritage City of Évora, including their travel motivations and level of satisfaction with the attributes. Subsequently, the main purpose of this study is to determine 􀁗􀁋􀁈􀀃􀁆􀁘􀁏􀁗􀁘􀁕􀁄􀁏􀀃􀁓􀁕􀁒􀃀􀁏􀁈􀀃􀁒􀁉 􀀃􀁙􀁌􀁖􀁌􀁗􀁒􀁕􀁖􀀃􀁗􀁒􀀃􀁗􀁋􀁈􀀃􀀺􀁒􀁕􀁏􀁇􀀃􀀫􀁈􀁕􀁌􀁗􀁄􀁊􀁈􀀃􀀦􀁌􀁗􀁜􀀃􀁒􀁉 􀀃􀁥􀁙􀁒􀁕􀁄􀀑􀀃􀀷􀁋􀁈􀀃􀁇􀁄􀁗􀁄􀀃􀁆􀁒􀁏􀁏􀁈􀁆􀁗􀁌􀁒􀁑􀀃􀁗􀁈􀁆􀁋- 􀁑􀁌􀁔􀁘􀁈􀀃􀁄􀁓􀁓􀁏􀁌􀁈􀁇􀀃􀁚􀁄􀁖􀀃􀁄􀀃􀁙􀁌􀁖􀁌􀁗􀁒􀁕􀀃􀁖􀁘􀁕􀁙􀁈􀁜􀀑􀀃􀀷􀁋􀁈􀀃􀁓􀁕􀁒􀁆􀁈􀁖􀁖􀀃􀁄􀁇􀁒􀁓􀁗􀁈􀁇􀀃􀁉􀁒􀁕􀀃􀁗􀁋􀁈􀀃􀁖􀁄􀁐􀁓􀁏􀁈􀀃􀁇􀁈􀃀􀁑􀁌􀁗􀁌􀁒􀁑􀀃􀁚􀁄􀁖􀀃􀁄􀀃􀁓􀁕􀁒􀁅- 􀁄􀁅􀁌􀁏􀁌􀁖􀁗􀁌􀁆􀀃􀁖􀁄􀁐􀁓􀁏􀁌􀁑􀁊􀀏􀀃􀁑􀁄􀁐􀁈􀁏􀁜􀀃􀁗􀁋􀁈􀀃􀁄􀁇􀁒􀁓􀁗􀁌􀁒􀁑􀀃􀁒􀁉 􀀃􀁄􀀃􀁖􀁗􀁕􀁄􀁗􀁌􀃀􀁈􀁇􀀃􀁖􀁄􀁐􀁓􀁏􀁌􀁑􀁊􀀃􀁓􀁏􀁄􀁑􀀏􀀃􀁅􀁜􀀃􀁓􀁏􀁄􀁆􀁈􀀃􀁒􀁉 􀀃􀁕􀁈􀁖􀁌􀁇􀁈􀁑􀁆􀁈􀀑􀀃 Further analysis shows that the most important motivations for visitors in selecting Évora are leisure, heritage/monuments and having a new cultural experience. However they indicate the 􀁉􀁄􀁆􀁗􀀃􀁗􀁋􀁄􀁗􀀃􀁥􀁙􀁒􀁕􀁄􀀃􀁌􀁖􀀃􀁆􀁒􀁑􀁖􀁌􀁇􀁈􀁕􀁈􀁇􀀃􀀺􀁒􀁕􀁏􀁇􀀃􀀫􀁈􀁕􀁌􀁗􀁄􀁊􀁈􀀃􀀦􀁌􀁗􀁜􀀃􀁅􀁜􀀃􀀸􀀱􀀨􀀶􀀦􀀲􀀃􀁇􀁌􀁇􀀃􀁌􀁑􀃁􀁘􀁈􀁑􀁆􀁈􀀃􀁗􀁋􀁈􀀃􀁇􀁈􀁆􀁌􀁖􀁌􀁒􀁑􀀃􀁗􀁒􀀃 􀁙􀁌􀁖􀁌􀁗􀀃􀁗􀁋􀁌􀁖􀀃􀁇􀁈􀁖􀁗􀁌􀁑􀁄􀁗􀁌􀁒􀁑􀀑􀀃􀀶􀁈􀁙􀁈􀁕􀁄􀁏􀀃􀃀􀁑􀁇􀁌􀁑􀁊􀁖􀀃􀁓􀁕􀁒􀁙􀁌􀁇􀁈􀀃􀁗􀁋􀁈􀀃􀁒􀁓􀁓􀁒􀁕􀁗􀁘􀁑􀁌􀁗􀁜􀀃􀁗􀁒􀀃􀁈􀁖􀁗􀁄􀁅􀁏􀁌􀁖􀁋􀀃􀁄􀁇􀁈􀁔􀁘􀁄􀁗􀁈􀀃􀁐􀁄􀁑􀁄􀁊􀁈- rial and marketing strategies to suit the needs of the visitors.
关键词：heritage site; tourist;􀁐􀁒􀁗􀁌􀁙􀁄􀁗􀁌􀁒􀁑􀁖􀀏􀀃􀁆􀁘􀁏􀁗􀁘􀁕􀁄􀁏􀀃􀁗􀁒􀁘􀁕􀁌􀁖􀁗􀀃􀁓􀁕􀁒􀃀􀁏􀁈􀀏􀀃􀁆􀁏􀁘􀁖􀁗􀁈􀁕􀀃􀁄􀁑􀁄􀁏􀁜􀁖􀁌􀁖􀀏􀀃􀁆􀁄􀁗􀁈􀁊􀁒􀁕􀁌􀁆􀁄􀁏􀀃􀁓􀁕􀁌􀁑􀁆􀁌􀁓􀁄􀁏􀀃􀁆􀁒􀁐􀁓􀁒􀁑􀁈􀁑􀁗􀀃􀁄􀁑􀁄􀁏􀁜􀁖􀁌􀁖􀀑