期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2013
卷号：4
期号：1
页码：89-103
出版社：Instituto Politécnico de Leiria
摘要：Destination marketing organizations (DMOs) have been seriously challenged by the rise of using social media, which opened up and improved communication in ways which could help in positioning their destination and services. This study examines DMOs attitude towards using social media in Egypt and the role it can play in positioning Egypt after 25 Jan. revolution. Data for this study was collected with the answers from 180 questionnaires from DMOs. The results have revealed that although DMOs believe that social media is important as a marketing tool and can help positioning a new image of Egypt and their products, most has been a growth in the number of studies of positioning in the tourism literature. However, very few studies have addressed the relation of destination positioning and social media in the role of effective communication.
