摘要：The article aims to highlight the main elements that make the tourism potential in Botosani County unique and the need to develop a touristic image of this area. The touristic potential of the rural areas is huge, but it is harnessed and exploited. We believe that through authenticity we can create an attractive territory for tourists. And that the existing potential of the rural tourism is an opportunity to improve the living standards, which should have three primary phases: identification, promotion and development. The study proposes the creation of several priority axes and an rural tourism brand, with the priority items identified.
关键词：tourism image; rural tourism; development potential recovery.
