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文章基本信息

  • 标题:ONLINE PROMOTION OF TOURISM IN PRAGUE
  • 本地全文:下载
  • 作者:Cezar Mihălcescu ; Beatrice Sion ; Alexandra Mărginean
  • 期刊名称:Romanian Economic and Business Review
  • 印刷版ISSN:1842-2497
  • 出版年度:2011
  • 卷号:6
  • 期号:4
  • 出版社:Universitatea Romano-Americana
  • 摘要:Prague, the golden city of Europe, is one of the most sought European destinations for tourism, due to its tourist, cultural and political sights. Another reason why Prague is an extremely visited city is because it has a lot of lodging units that cover a large array of geographical positions as well as a classification according to price categories. An important tool in attracting customers is online promotion. This happens with the help of city presentation websites, of public interest landmarks, of hotels and hostels etc.
  • 关键词:tourism; Internet; website; Prague
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