摘要：Global communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage, culture and future. Being rooted in each project’s ambition, the global communication identifies and integrates the core values that will allow the company to grow and adapt to fast environmental changes.
关键词：corporative image; global communication; marketing integrated;communication; international communication process; promotional mix; direct;communication
