摘要：Sale management implies establishing a certain kind of products, which will be commercialized under the most appropriate form, at adequate prices, which facilitate sales by attracting the client. The purpose of sale management is the increase of sales, which can be realized through certain objectives such as the increase of the market share, modernization of the technical and material basis and the increase of the profit. ▫ The policy regarding the type of product refers to creating a commercial brand which targets a series of more important aspects such as type structure, type expansion, type differentiation, type selection. ▫ The process of implementing the policy concerning the sale should also take into account the sale forms of the goods. ▫ From the perspective of a commercial enterprise, the price is an instrument of getting back the money spent for providing the products for merchandising and of making a profit through the added commercial value. Supermarkets in general and especially retail shops take into account a series of psychological aspects when they establish the price level of the products that they merchandise.
关键词：sale management; type policy; sale forms; price strategies
