期刊名称：Hermeneia : Journal of Hermeneutics, Art Theory and Art Criticism
印刷版ISSN：1453-9047
电子版ISSN：2069-8291
出版年度：2010
卷号：10
出版社：Axis Academic Foundation
摘要：The volume under review here is a remarkable publishing event. Wally Olins – already known to the Romanian public due to previous translations – sets a new standard of performance with his Brand Handbook. The clarity of the ideas, the fluidity of the writing style, the inspired choice of brevity and the deep cultural connotations are just a few of its qualities, indeed a branding guide for everyone.
