摘要：While study focusing on cultural identity has been vastly reported in the literature, not much is really known about the relationship between knowledge sharing behavior and cultural identity. Against this background, this study was undertaken to examine the relationship between knowledge sharing identity and the four cultural identities, namely, horizontal individualism, vertical individualism, horizontal collectivism and vertical collectivism. Using the survey research method involving 100 respondents in a university setting, the study found that both collectivism behaviors are significantly correlated with the knowledge sharing behavior. The findings also suggest that vertical collectivism is more dominant amongst research respondents
关键词：cultural orientation; knowledge sharing behavior; university students; Malaysia
