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文章基本信息

  • 标题:The Moderating Role of Need for Personal Interaction in the Relationship between E-Quality, E-Satisfaction and Commitment “Case of Moroccan E-Banking Users”
  • 本地全文:下载
  • 作者:Chakib Hamadi
  • 期刊名称:IBIMA Business Review
  • 电子版ISSN:1947-3788
  • 出版年度:2011
  • 卷号:2011
  • DOI:10.5171/2011.625728
  • 出版社:IBIMA Publishing
  • 摘要:This article demonstrates that the need for personal interaction has no moderating effect on the relationship between e-quality and e-satisfaction, either in the relationship between e-satisfaction and commitment. The results reveal that a high or low need for personal interaction does not modify these relationships for Moroccan e-banking users
  • 关键词:e-Quality; e-satisfaction; commitment; need for personal interaction.
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