文章基本信息
- 标题：Service quality model use as one of modern hotel marketing activity
- 本地全文：下载
- 作者：Elana A. Yazuchba ; Irina N. Markaryan
- 期刊名称：European Researcher
- 印刷版ISSN：2219-8229
- 电子版ISSN：2224-0136
- 出版年度：2011
- 卷号：8
- 期号：5-2
- 出版社：European Researcher
- 摘要：The article concludes that hotel business in modern context should focus on quality management system (quality control system) implementation as a marketing activity, demanding special attention.
- 关键词：quality; hotel; service; quality management
