摘要：Colour is objectified in language by means of lexical units’ group - colour names, therefore colour namings attract a constant interest of the scholars who study mechanisms of categorizing the world around by the person, and they are one of the most investigated concepts in different languages. Colour namings are frequently analyzed in the works devoted to studying color as a special lexical category with great attention paid to a problem of conceptualizing colour space by the person. However a colour owing to certain psychological influence on consciousness of the person possesses the wide associative potential defined not only by specific features of perception but also to great extent, by a cultural heritage of all society including mythological and religious representations. The basic research object is both paroemia and phraseological units and lexical-semantic group of color namings of the Kazakh language.
关键词：colour naming; special lexical category; lexical-semantic group of color naming; fetishization of science; language; culture; cognition
