摘要：The article examines the nature of loci communes as a traditional cultural phenomenon, which is due to its universality features a peculiar metacode, metalanguage of one or another art form and in this regard promotes the formation of the semiotic culture. On the other hand, various modifications of the loci communes emerging at the conceptual and mental levels of art are a stabilizing factor and a mechanism for culture identity preservation as a universal value.
关键词：loci communes; tradition; canon; formula; clichés; "commonplace"; stock phase; symbol; metacode; literary etiquette; material and spiritual culture; rite; tradition.
