摘要：Wellness tourism is a relatively new form of tourism based on special interest of consumers. In order to create appropriate marketing strategy it is necessary to better understand travel motivation for this segment. The purpose of this paper is to explore travel motives in the context of wellness tourism. The aim of this paper is twofold: 1) to determine how well the general proposed structure of push and pull motivating factors applies to tourists who consider wellness services an important pull factor and 2) to examine the relation among travel motives and various sociodemographic and travel characteristics of tourists who consider wellness services an important pull factor. travel motives, wellness tourism, wellness services
