This article shows how many authors of the New Economic Sociology tend to adopt an incomplete view of market forces. The author distinguishes two notions of embeddedness, one related to the institutionalist theories and the second to the observation of the variable weight of market forces. It is established that classical sociologists such as Weber or Polanyi have joined these two approaches, while manyu works of the New sociological economy, for examle those of Zelizer, Fligstein or Biggart adopt the first perspective, but only treat the second partially. The author particularly questions the research objects chosen by these authors, since he considers that they generally refer to situations where market forces are held at bay.