期刊名称：Revista Virtual de Estudos da Linguagem - ReVEL
电子版ISSN：1678-8931
出版年度：2006
卷号：4
期号：6
出版社：Gabriel de Ávila Othero
摘要：According to J. Costa (in Silveira and Feltes, 1997), the linguistic theory has as its core issue the way meaning should be approached. It seems that explaining how readers interpret a linguistically complex text has been one of the main goals of Pragmatics, the area of linguistics that, as defined by Yule (2003), is concerned with the study of meaning as communicated by a speaker/writer and interpreted by a listener/reader. Since a single text might have a myriad of interpretations, how does the reader recognize which one is the one intended by the communicator? The media vehicles are of great importance when it comes to influencing and even manipulating their audience’s opinion. This may be done by means of explicit stimuli or by implicit stimuli.
