期刊名称：International Journal of Computer Science and Management Studies
电子版ISSN：2231-5268
出版年度：2012
卷号：2
期号：Special Issue
出版社：Imperial Foundation
摘要：Marketing efforts usually focus on minimizing churn because the cost of bringing a customer back is usually much greater than the cost of retaining the customer in the first place. The paper highlights those key essential factors which need to be considered before automating the process of searching the mountain of customers related data using Data mining to find patterns or a model that helps the business people to predict the behaviors of the customer to achieve their long term goals, vision & mission.
关键词：Model Building for Profit; Insurance Sector; Data Mining; Model Validation
