期刊名称:International Journal of Computer Science and Management Studies
电子版ISSN:2231-5268
出版年度:2013
卷号:13
期号:2
出版社:Imperial Foundation
摘要:The retail industry in India is expected to grow at a rate of 14% by financial year 2013-2014. The first step towards allowing Foreign Direct Investment in Retail was taken in the year 2006. Since then 54 FDI the government has accepted approvals and the country has received cash inflow to the tune of about Rs 901.64 crore. Retail sector in India is also catalyst for the growth of stalling tactics of below the line marketing used by major retail players like Spencer, big bazaar, reliance fresh etc. For tapping customers by creating points of sales displays. So it can be concluded that India is a rising star and going to be one of the fastest growing regions of the future.
关键词:Foreign direct Investment; Retailing; GDP; Multinationals; Policies; and infrastructure development