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  • 标题:FORECASTING MARKETING DATA USING FUZZY NEURAL NETWORK
  • 本地全文:下载
  • 作者:Shyama Sharma ; Richa Jati ; Rashmi sharma
  • 期刊名称:International Journal of Computer Science and Management Studies
  • 电子版ISSN:2231-5268
  • 出版年度:2013
  • 卷号:13
  • 期号:03
  • 出版社:Imperial Foundation
  • 摘要:In today’s dynamic world, the business environment is becoming complex and is rapidly changing, making decision have become more difficult. Businesses must respond and adapt to the changing environment rapidly by making faster and better decisions. The time frame for making decisions is also shrinking. The target of the proposed work is to develop a fuzzy neural network model to extract the information which is used for forecasting the sale of the mini and compact model of Hero MotoCorp Ltd. The error is calculated by comparing real data to the forecast result and error is propagated back using fuzzy back propagation algorithm.
  • 关键词:Artificial Neural Networks; Fuzzy Systems; Sale forecasting; Fuzzy back propagation
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